A senior performance marketer's analysis, available instantly.
Pulse connects to your Meta, Google Ads, TikTok, and LinkedIn accounts via read-only OAuth and turns raw performance data into precise, actionable intelligence — powered by Claude, Anthropic's most capable AI model.
Where typical dashboards show you what happened, Pulse tells you why it happened and what to do next. It diagnoses causally, cites exact numbers, and prioritises fixes by revenue impact.
Built by Nurdd Solutions Private Limited, a performance marketing technology company, Pulse was designed specifically for the unique needs of Indian D2C brands and agencies — while being powerful enough for any global advertiser.
What Pulse does
Why Pulse is essential in 2026
The advertising landscape has fundamentally shifted. Here's what changed, and why your old tools can't keep up.
Meta Andromeda Rewrote the Rules
In October 2025, Meta fully deployed Andromeda — its AI-driven ad retrieval system. Creative is now the targeting signal. The old audience-testing playbook is dead. Without a tool that understands this, you're flying blind.
Attribution Has Never Been Harder
iOS 17, ad blockers, and browser restrictions have broken pixel tracking. Understanding what's actually driving revenue requires server-side tracking, AI reconciliation, and someone who knows where to look.
AI Creative Testing Demands Scale
Top Meta advertisers now run 15–50 ad variants per ad set. Without automated analysis you can't keep pace. Pulse surfaces what's working and what's wasting budget — in seconds.
Indian D2C Is Outgrowing Its Tools
Indian brands are spending ₹50L–₹5Cr/month on ads, but using tools built for US markets that miss COD attribution gaps, festival seasonality spikes, and INR nuances. Pulse was built with these realities in mind.
Nurdd Solutions Private Limited
We are a performance marketing technology company building tools that make enterprise-grade ad intelligence accessible to every brand, regardless of size or budget.
Our mission: remove the information asymmetry between large-budget advertisers with dedicated analytics teams and the thousands of growing brands who deserve the same quality of insight.