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Platform Features

Every tool your ad account
actually needs.

Pulse brings together campaign auditing, AI chat, neural creative testing, and cross-platform analytics — without the noise of a bloated dashboard.

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Campaign Audit

Full-account audit in seconds

Pulse scans every campaign, ad set, and creative across your connected accounts. It surfaces what's wasting budget, what's capped by budget, and exactly which creatives are fatiguing — with specific numbers, not vague scores.

What you get

Zero-conversion ad sets flagged with spend waste in ₹
Creative fatigue alerts with frequency thresholds
Budget cap detection: campaigns limited by daily spend
Winning creative identification by ROAS and CPA
Audience overlap detection across ad sets
AI Chat

Ask anything. Get a specific answer.

Stop digging through dashboards. Ask Pulse in plain English — "Why did my ROAS drop this week?" or "Which campaign has the most wasted spend?" — and get a precise, data-grounded answer with exact figures from your account.

What you get

Natural language queries against your live ad data
Cross-platform context: ask about Meta + Google together
Causal explanations — not just "performance dropped"
Actionable next steps with each answer
Persistent chat sessions with full history
Synapse

Neural analysis of your video ads

Upload any video ad (up to 15s) and Synapse simulates how 720 modelled human brains respond to it — second by second, across 5 cognitive regions. Know before you spend whether your creative will hold attention.

What you get

Overall Synapse Score out of 100
Hook score, hold rate, and drop-off second
Activation maps across Visual, Auditory, Language, Attention, and Focus regions
Second-by-second attention timeline
AI-generated creative recommendations
Cross-Platform

One view across all your ad accounts

Connect Meta Ads, Google Ads, TikTok Ads, and LinkedIn in minutes via read-only OAuth. Pulse normalises data across platforms so you can compare ROAS, CPA, and CTR without spreadsheet gymnastics.

What you get

Meta Ads: campaigns, ad sets, creatives, audiences
Google Ads: search, shopping, performance max
TikTok and LinkedIn (coming soon)
Blended cross-platform analytics view
Platform-specific benchmarks and context
Real-Time Sync

Always-fresh data, on demand

Sync your accounts at any time with a single click. Pulse pulls the latest campaign performance, updates fatigue signals, and refreshes your AI analysis — so you're never acting on stale data.

What you get

One-click sync from the dashboard
Campaign, ad set, and ad-level data refreshed simultaneously
Sync history and timestamps visible
Token expiry alerts and re-auth prompts
Optimised batch ingestion — syncs large accounts in seconds
Issues & Fixes

Prioritised fixes sorted by revenue impact

The Issues panel doesn't just list problems — it ranks them by estimated daily spend impact and tells you exactly what to do. From pausing a fatigued creative to raising a capped campaign budget.

What you get

High / medium / low severity classification
Estimated daily ₹ impact per issue
Specific fix instructions, not generic advice
Issues rescan on demand
Covers Meta and Google Ads account health
Integrations

Connects to your ad platforms

Read-only OAuth. We can never create, modify, or delete your ads.

Meta AdsLive
Google AdsLive
TikTok AdsSoon
LinkedIn AdsSoon

Ready to see what's actually happening in your account?

Connect your first ad account in under 2 minutes. Free to start, no credit card required.

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